Sims Tattoos was set up by myself, Brad Sims, in June 1992. I had been teaching myself (not advisable, kids!) at home for a couple of years, thanks to some very trusting, possibly insane friends who let me conduct my experiments on their skin.

My first premises was in Portland Road, South Norwood. I worked there alone until 1995 when I was joined by Holger Mauesberger who worked there till 2001 when he left to set up "Left Hand Path Tattoos" in New Zealand.  In 2002, I moved from Norwood to Croydon to team up with Bodyworks Piercing on Whitehorse Road where Sims Tattoos stayed until 2009. 

During this time I met Marie, who was piercing at the time for Bodyworks, and her future partner, Dor Stocker, who began an apprenticeship with me in 2003. We moved our disfunctional little family unit to 69 Windmill road, where we remain, in January 2009.

We run a down to earth business. No arty farty pretentiousness will be tolerated. If you think you know how it is in a tattoo shop because you have watched a few of the reality TV shows about it, think again.  make sure bad attitudes are left at home when coming to see us, and bring a sense of humour. This is meant to be fun, you know.